What's HOT in the industry

I constantly am asked the question "What's HOT"?  My reply is not what they are looking for because the answer depends on many things such as:

- What are you trying to accomplish?
- What is your budget?
- When do you need it in hand?
-  How many do you need?
- What have you done in the past?
- What is your method of distribution?
- What are the demographics of who you are giving it to?
- What is the time period for the promotion?

Now, of course, I could tell them that USB's, Moisture Management Material, Texting Gloves, Made in the USA, "Green" products and Target Marketing are HOT but of course that would be toooooo easy!