Friday, March 25, 2011

Improve direct mail response rates with promotional products

Promotional products, when used in conjunction with a sales lettter or as an incentive to respond, can make a significant difference in direct mail response rates. The use of promotional products can also significantly improve a business ' effectiveness in converting leads to sales appointments. The following are findings from a direct mail study by Silver Marketing Group:

Adding a promotional product to a mail promotion increased the response rate by 50%.

  • The use of a promotional product as an incentive to respond generated 4 times as many responses as a letter alone.

  • The use of a promotional product as an incentive to respond reduced the cost per response by two thirds.

The study was conducted with 1,482 businesses divided into 3 groups. Each group received either a personalized sales letter, a sales letter plus a promotional product or a sales letter with the offer of a promotional product incentive.

Sunday, March 6, 2011

Pens with Blue Ink

Many companies that deal with legal documents like to use blue ink in their pens so make sure to ask for a BLUE INK CARTRIDGE when ordering them.