Tuesday, November 3, 2009

The 5 Senses

One of the great things about promotional products is that they appeal to our senses. Consider the following examples:

A scented candle appeals to your sense of smell
A chocolate bar molded in the shape of your company logo appeals to your sense of taste
A musical CD that has your logo on the case appeals to your sense of hearing
A pen that has a barrel that lights up appeals to your sense of sight
A soft leather mouse pad appeals to your sense of touch

No other advertising medium can do this. When was the last time that you said "Thank You" after viewing or hearing a commercial?

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