The wonderful thing about promotional products is that you can measure their effectiveness. Let's say that your business thrives on having people refer business to you so you decide to set up an incentive program for referrals from your existing customer database.

You run this program during the second half of 2009 and any referral that you receive that results in an order or a new client you give some kind of a reward to the giver. The more clients they bring in the better the reward. It is amazing what people will do to win points or a free gift.

A supplier of mine was running an incentive campaign and I ended up winning a new digital camera and a golf bag. It worked on me and I'm sure it could on your clients. At the end of the campaign you can see how many new clients you have and how much money you spent on advertising the campaign and the rewards. You can then MEASURE the results!!