Many businesses tend to cut their funding for marketing and advertising during a recession thinking it will save them money and in the long run help their business. This couldn't be further from the truth because when the economy is slow the market is less saturated with advertising campaigns. Marketing helps drive customers to your business. You wouldn't get rid of the road to your store to save money would you? During an economic slump, it would make more sense to increase funding to marketing.
The beauty of promotional products is that you can conduct a direct marketing campaign and measure the results.
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