Improve direct mail response rates with promotional products

Promotional products, when used in conjunction with a sales lettter or as an incentive to respond, can make a significant difference in direct mail response rates. The use of promotional products can also significantly improve a business ' effectiveness in converting leads to sales appointments. The following are findings from a direct mail study by Silver Marketing Group:

Adding a promotional product to a mail promotion increased the response rate by 50%.

• The use of a promotional product as an incentive to respond generated 4 times as many responses as a letter alone.


• The use of a promotional product as an incentive to respond reduced the cost per response by two thirds.

The study was conducted with 1,482 businesses divided into 3 groups. Each group received either a personalized sales letter, a sales letter plus a promotional product or a sales letter with the offer of a promotional product incentive.

Pens with Blue Ink

Many companies that deal with legal documents like to use blue ink in their pens so make sure to ask for a BLUE INK CARTRIDGE when ordering them.

Referrals

Do you currently have a "Thank You for your referral" program in place? I have one client that purchases logo'd coffee mugs and fills them with candy and gifts wrap them up with a bow and gives them to people that sends new clients their way via a referral. It has been a great way to show appreciation and it keeps thier company name in front of the referral givers on a daily basis. You can also setup a tiered program where you offer better gifts for better or more referrals. This is something that you can advertise or not, it's up to you.

Wellness Programs

Thinking of motivating your employees to live a healthier lifestyle?

How about sponsoring a 5K Race to promote your company's image of goodwill in the public eye?

This fun Calorie Counter Jump Rope makes the perfect reward for employee participation or a a great giveaway at a local charitable event. Going hand in hand with a wellness program, this unique item won't break the bank at $4.79 each for a minimum quantity of 100. There is a $50 set-up fee. Price includes a one color imprint on one location.

LED Key Chain Flashlights

Many times I get requests for a low cost but useful promotional product. I just love the new rectangular shaped LED flashlight/keychain that has a bright white beam. They come in various colors and I know mine has come in hand at various times.

They are on sale for 300 @ .75 each plus a $50 setup charge for a one color imprint/one location for all of 2011.

Bookmarks

Sometimes people want to get a big bang for a small amount of money. I like bookmarks for the right audience as they are inexpensive and now they can be printed in full color so they are the poster-child for "A picture is worth a thousand words". You can get 500 of these for .24 each plus a $50 setup charge. You can add the tassle for an extra .20 each. Check out all of the shapes available at http://www.keystoneline.com/ .

Logo Mats

I think that a carpet mat with your logo on it is a great way to immediately brand your company when someone enters your corporate headquarters. They say so much more than a blank carpet mat, they communicate that you are a professional corporation! Check out all of the logo mat options at www.logomatsinc.com .