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Do you currently have a "Thank You for your referral" program in place? I have one client that purchases logo'd coffee mugs and fills them with candy and gifts wrap them up with a bow and gives them to people that sends new clients their way via a referral. It has been a great way to show appreciation and it keeps thier company name in front of the referral givers on a daily basis. You can also setup a tiered program where you offer better gifts for better or more referrals. This is something that you can advertise or not, it's up to you.